B2B Trade Show & Expo ROI Calculator
Evaluates the total marketing ROI of exhibiting at trade expos (ASD Market Week, NY NOW, Expo West, CES) against direct wholesale purchase orders written.
Total FOB cost including packaging
Suggested retail price paid by end-consumer
Standard Keystone wholesale discount is 50%
Manufacturer Gross Margin: 50.0% ($12.50 / unit)
Keystone pricing (50% off retail) allows the wholesale retailer to double their money while protecting your manufacturing gross profit.
How to Use This Tool in 3 Easy Steps
Sum Exhibition Costs
Enter booth space fee, display construction, flights, hotel, and sample shipping.
Enter Immediate PO Revenue
Input total wholesale orders written on the trade show floor.
Input 6-Month Pipeline Factor
Estimate follow-up wholesale reorders closed within 6 months.
100% Private
Zero data collection
Instant Speed
<5ms client execution
Mobile Ready
Native app feel
100% Free
No account required
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Frequently Asked Questions (FAQ)
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