Banner Ad Viewability Rate Calculator
Prevent wasted display ad budgets. Calculates true effective CPM by filtering out below-the-fold or non-viewable banner ad impressions across programmatic display and Google Display Network.
Campaign Metrics
Live algorithm updates🎯 Every $1.00 spent on advertising generates $3.50 in tracked revenue.
How to Use This Tool in 3 Easy Steps
Enter Total Impressions & Cost
Input total served impressions and campaign cost.
Enter Viewable Impressions Count
Input impressions verified by ad server as viewable.
Review Effective vCPM
See the true price paid per actual seen impression.
100% Private
Zero data collection
Instant Speed
<5ms client execution
Mobile Ready
Native app feel
100% Free
No account required
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Frequently Asked Questions (FAQ)
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