Breakeven ROAS Calculator
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Breakeven ROAS Calculator

Never run ad campaigns at an uncalculated loss. Calculates the exact minimum ROAS your media buyer must maintain on Facebook or Google to avoid losing money after paying for goods and shipping.

Campaign Metrics

Live algorithm updates
Marketing IntelligenceROAS Engine
Breakeven ROAS Target
1.67x
Target ROAS (For 15% Net Margin): 2.22x
Gross Profit Margin60%
Minimum ROAS to Avoid Loss1.67x
Breakeven CPA (on $68 AOV)$40.80

🎯 With a 60% gross margin, any campaign running below 1.67x ROAS loses money on every customer acquired.

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How to Use This Tool in 3 Easy Steps

1

Enter Product Price & All-in COGS

Input selling price and landed unit cost including shipping.

2

Calculate Gross Margin

The tool determines your exact gross margin percentage.

3

Get Breakeven ROAS

View the minimum ROAS required to cover your expenses.

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Instant Speed

<5ms client execution

Mobile Ready

Native app feel

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Frequently Asked Questions (FAQ)

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