B2B Wholesale Customer Lifetime Value (LTV) Model
Measures the long-term enterprise value of independent retailers, boutique accounts, and corporate wholesale buyers over multi-year purchasing cycles.
Total FOB cost including packaging
Suggested retail price paid by end-consumer
Standard Keystone wholesale discount is 50%
Manufacturer Gross Margin: 50.0% ($12.50 / unit)
Keystone pricing (50% off retail) allows the wholesale retailer to double their money while protecting your manufacturing gross profit.
How to Use This Tool in 3 Easy Steps
Input Average Wholesale Order
Enter average purchase order amount (e.g. $850).
Enter Annual Order Frequency
Provide average reorders per year (e.g. 4.5 times/year).
Input Annual Churn Rate %
Enter percentage of accounts lost annually (typically 15% to 25%).
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Frequently Asked Questions (FAQ)
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