Affiliate Cookie Window Attribution Decay
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Marketing Economics
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Affiliate Cookie Window Attribution Decay

Evaluate affiliate tracking window terms. Calculates the percentage drop in attributed creator sales when shortening cookie windows from 30 days to 7 days or 24 hours.

Campaign Metrics

Live algorithm updates
Marketing IntelligenceROAS Engine
Return on Ad Spend (ROAS)
3.50x
Blended MER (Storewide): 8.80x
Campaign Ad Spend$2,500
Direct Attributed Revenue$8,750
Net Marketing Contribution$6,250
Total Store Sales$22,000

🎯 Every $1.00 spent on advertising generates $3.50 in tracked revenue.

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How to Use This Tool in 3 Easy Steps

1

Enter Current 30-Day Affiliate Sales

Input monthly revenue attributed under 30-day cookies.

2

Simulate Shorter Window

Select 7-day or 14-day window.

3

Review Attributed Revenue Shift

See expected commission reduction and publisher impact.

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<5ms client execution

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Frequently Asked Questions (FAQ)

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